MARKETING TOOLKIT

Educators: Promoting your next financial aid workshop just got easier!

The College Funding Team at $tand By Me is excited to partner with you in promoting and hosting financial aid workshops at your school.

Most students and families find that applying for college and financial aid can be overwhelming. Because finding college funding is a challenging process, we want to help ensure that the largest number of families possible attend your workshops. Through collaborations with the Delaware Higher Education Office, we’ve created a Marketing Toolkit for Educators with all the tools that you need to promote our joint events at your school.

You can download all the files in a zip here or download individual files below.

What’s in your marketing toolkit?

Financial Aid Basics for Educators: A short review of the financial aid process. Download.

Timeline: The timeline offers suggestions for when to start promoting your event and what channels to use. Download.

Save the Date Flyer: You can print out the flyer, created in a Word doc, and fill out the required information. Download.

College Funding Workshop Menu: You can see the description for each workshop and copy the one that you need to your promotion flyer. Download.

Morning Announcement Template: Use this announcement in the morning or at school gatherings. Please share the message as often as possible. Download.

Press Release Template: The press release goes out to your local newspaper. Make sure to send it at least three weeks in advance of the event. Download.

Social Media Banners and Images: Use the banners on your website or intranet and link them to your event registration page. Use the social images, along with the messages below, to promote the event on Facebook, Twitter or Instagram. Right click images below to download.

Social media banner 1

Social media banner 2

Social Media Messages: Just cut and paste the messages to your Facebook, Twitter and/or Instagram pages to encourage more people to attend your event. Download.

Educators’ College Prep Resources: This page features useful resources compiled into one place, giving you easy access to tools that will help you successfully support young people in their pursuit of higher education. Download.

Flyer About Financial Coaching for Families: $tand By Me offers free one-on-one coaching to help families determine the best options to pay for college. Please share the information with families. Download.

You can also download all the files in a zip here